The pandemic isn’t past news. In fact, it continues to change the way business is done. This is especially true for community pharmacies, whose roles in community health are changing at light speed. See how.
The COVID-19 pandemic has fundamentally shifted the perception of community pharmacies in America. Once seen primarily as points for prescription dispensation, pharmacies are now recognized as critical pillars of public health. This evolution in perspective is shaping how community pharmacies will operate in the future.
Recognizing the Expanded Role
During the pandemic, the role of community pharmacies expanded significantly. While they’ve always been a necessity in any community, they became vital to the administration of vaccines, providing disease screenings, and offering medication management services. This surge in responsibilities highlights not only the capabilities of pharmacy teams but also the growing expectations from the public. According to a recent CVS Health-Harris Poll research study, 84% of consumers now view pharmacists as essential in delivering healthcare services, underscoring the importance of these establishments in the healthcare system.
Adapting to Increased Demands
The increased demand for services has continued beyond the pandemic, stressing the need for operational changes within the sector. Community pharmacies are facing a call to evolve beyond their traditional roles, prompting the pharmacy space — from independent pharmacies to large chain pharmacies — to reconsider how pharmacies function. Organizations like the National Community Pharmacists Association have an entire toolbox of resources tailored to the success of independent and community pharmacies.
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Investing in Digital Innovation
Digital transformation is at the forefront of reshaping community pharmacy. Innovations aimed at reducing the administrative burden on pharmacists, enhancing the Drug Utilization Review (DUR) process, and implementing early risk detection systems are steps toward more efficient and effective service delivery. Such technologies not only improve the workflow for pharmacy teams but may also enhance the quality of patient interactions — a shift that 85% of pharmacists believe can elevate the level of care provided.
Enhancing Work Conditions
Addressing workforce challenges is another critical area. Creating more sustainable working conditions is vital for retaining skilled pharmacists and their teams. Benefits builders such as Benalign can help independent pharmacies maximize the value they can offer to attract and keep top talent.
Redefining Compensation Models
The introduction of new compensation models also can boost value by linking reimbursement to the quality of services provided. This signifies a pivotal change in how pharmacies are valued within the healthcare system. This model aims to align financial incentives with patient care quality, potentially setting a new standard across the industry.
Commitment to Long-Term Excellence
The commitment to transforming community pharmacy goes beyond immediate technological and operational upgrades. It involves a fundamental rethinking of the pharmacy business model to ensure it can sustainably support patient care in the long term. By focusing on enhancing the experience and support for pharmacy teams, independent pharmacies can lay the groundwork for a resilient industry capable of meeting future healthcare challenges.
The legacy of the COVID-19 pandemic has transformed the community pharmacy landscape to one that is seen as a cornerstone of public health. With continued investment in digital tools, supportive work environments, and innovative compensation models, the future of community pharmacy looks promising. This evolution will enable pharmacists to meet the expanding needs of their communities, ensuring accessible, quality care for all.
In this transformative era, community pharmacies are not just surviving; they are thriving, equipped to face the future with innovative solutions and a robust commitment to public health. If you’re wondering how your pharmacy can take advantage of these changes in the healthcare space, reach out to us today!
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